Script For Commentry Of 'How We Made Our Video'

The Script:

0:00 - We decided to turn the video black and white in channel mixer with a tint of blue. We did this to enhance the coldness of the video. This was also inspired by a music video by the Arctic Monkeys ‘A view from the afternoon’ which we found on Youtube.

0:06 - The set up of the opening was inspired by other indie/alternative bands music videos such as Blur’s video of ‘song 2’. We researched these videos on Youtube. We wanted to show that they are an organic band.

0:22 - We edited on Final Cut Pro where we were able to digitise our footage. We chose our favourite performance track and laid it down on to the timeline and then cut in to it with footage. We did this because it gave us a basis from which to build the performance elements.

0:39 - The snow looks like a digital effect but is not. We hired in a snow machine to get the authentic look we wanted. The snow is a symbol of the male characters emotions, showing he is alone and cold even in the comfort of a wealthy house.

0:55 - We blended some of the shots together in Final Cut Pro to connect the narrative with the performance elements. We layered different shots on final cut pro timeline and then used the overlay tool to create superimposition. We went through the different blending options and chose the one that was most effective.

1:08 - We speeded up the shot of the clouds in the council estate in Final Cut Pro. This was again to work with the narrative, as the narrative is based on the lyrics to the song. ‘You haven’t got the time to remember how it was’. We did this by adjusting the duration of the shot so that it was faster.

1:24 - The performance shots were inspired by shots used in many of the Arctic Monkeys, Radiohead and Bloc Party videos we found on Youtube. We used these videos for inspiration because they are all organic bands and this is how we wanted to portray our band. We also wanted to create an artistic looking shot to connect with our target audience which would be people interested in the arts.

We wanted a wider audience and to do this we used social networking sites such as; Facebook and Youtube. We embedded our video onto Facebook so that our target audience of teens could respond to it. This worked well and we found our video embedded on other social networking sites and being watched in other countries around the world such as; Germany, America and Italy. This is equivalent to a form of viral marketing as the video was circulated around the web for free.

2:06 - We created breath for this shot firstly by using a smoke machine and then an aerosol can as the smoke machine didn’t create a realistic look. We then digitised the breath footage and edited it in after effects to motion track the shot to place the breath near his mouth as he was walking through the shot. We had this effect to reinforce the coldness of this house in contrast to the council estate.

2:36 - This style of editing was to again connect the boy and girl. Using Final Cut Pro timeline, it was easy to cut together quick shots to create a series of graphic matches in which they were both in the centre of the screen, as if they were walking towards each other.

We had to cut this song to fit it in to three minutes. In order to create the radio edited version of the song we felt three minutes was the ideal length. We cut our song on Sound Forge. We decided we did not want many of the lyrics taken away so we mainly cut the beginning of the song and other instrumentals.

3:03 - We edited it so that the cuts were really quick at the end to reach the climax. We wanted the shots to build up with the song and create that visual impact we wanted.