Friday, October 16, 2009
Friday, October 9, 2009
Outline Of The Institutional Context Of Our Band
Name Of Record Label:
Wichita Recordings, Atlantic Records
Type Of Record Label:
Wichita Recordings is an independent Record Label started in London, England working with artist targeting the English Indie Rock market. Atlantic Records started in the 1940s works with American Main stream rock and English Indie, Hip hop, Rap.
Other Acts Signed To The Label:
Wichita Recordings: Bloc Party, The Cribs, Clap Your Hands Say Yeah, Bright Eyes, My Morning Jacket, Yeah Yeah Yeahs, Her Space Holiday, Los Campesinos.
Atlantic Records: Kid Rock, The Notorious B.I.G., Craig David, The Streets, Wiley Gnarls Barkley.
Examples of videos/artwork advertising used by the label for their other acts:
Wichita Recordings, Atlantic Records
Type Of Record Label:
Wichita Recordings is an independent Record Label started in London, England working with artist targeting the English Indie Rock market. Atlantic Records started in the 1940s works with American Main stream rock and English Indie, Hip hop, Rap.
Other Acts Signed To The Label:
Wichita Recordings: Bloc Party, The Cribs, Clap Your Hands Say Yeah, Bright Eyes, My Morning Jacket, Yeah Yeah Yeahs, Her Space Holiday, Los Campesinos.
Atlantic Records: Kid Rock, The Notorious B.I.G., Craig David, The Streets, Wiley Gnarls Barkley.
Examples of videos/artwork advertising used by the label for their other acts:
http://www.youtube.com/watch?v=kiLglQ_-NbQ
Demographic And Psychographic Profiles Of Our Target Audience
-Festival/gig attendees
-Readers of NME
-Listeners of RADIO 1, in particular Zane Lowe and XFM.
-Fashionable people
-Arty people
-Age 16+
-People that care about their subjects
-Attendees of college and university
-Portobello, Oxford Street, Brighton north Lane shoppers
-EXPERIENCERS
-STRIVERS
-TRENDIES
-INOVATERS
-REBELS
-COWBOYS
We would have a range between; B (Middle management/ administration/ professional), C1 (Supervisory /clerical/ junior management), C2 (Skilled manual) and D (Semi and unskilled manual).
-Readers of NME
-Listeners of RADIO 1, in particular Zane Lowe and XFM.
-Fashionable people
-Arty people
-Age 16+
-People that care about their subjects
-Attendees of college and university
-Portobello, Oxford Street, Brighton north Lane shoppers
-EXPERIENCERS
-STRIVERS
-TRENDIES
-INOVATERS
-REBELS
-COWBOYS
We would have a range between; B (Middle management/ administration/ professional), C1 (Supervisory /clerical/ junior management), C2 (Skilled manual) and D (Semi and unskilled manual).
Music Video Treatment
Overall Themes:
The two main themes for this music video are isolation and coldness. The lyrics of the song revolve around the two themes. We got our initial ideas from these specific lyrics; 'and it hurts all the time', 'It's so cold in this house', 'for richer for poorer'. We then came up with three elements to fit into our music video that all relates to the song and are linked together through the main themes that are isolation, heartbreak, loneliness, coldness and the contrast in class.
The Performance Element:
The band performance is set at night, amongst the mist. This ties the performance element in with the main underlining themes because of the isolation and intense coldness. They are playing worn instruments as this adds to and fits in with the bands star image.
Narrative Elements 1:
The first of the two is about the lead singer’s journey around his cold empty house. This relates back to the lyrics above. The house is so cold that it is snowing inside and the snow increases in thickness as his journey continues. Amongst other actions, the last one will feature a dinning room with a grand dinning table in the middle of the room; he climbs on top and places himself lying down in the middle of the table face up throwing the plate to the ground, this linking with the drum exploding at the end of the track.
Narrative Elements 2:
The second of the two narrative elements is the journey of the female actor. She is the ‘other half’ of the relationship split. She walks around a council estate removing items of clothing as she goes. The council estate shows the contrast of life styles and how money doesn't count for anything, as the singer is isolated and cold but seems to be living in a much better ‘life style situation’ then the girl. The girl is taking off her clothes to represent that she no longer lives in that cold environment. She is walking back into a busy warm community and becomes more optimistic and warmer than him.
The two main themes for this music video are isolation and coldness. The lyrics of the song revolve around the two themes. We got our initial ideas from these specific lyrics; 'and it hurts all the time', 'It's so cold in this house', 'for richer for poorer'. We then came up with three elements to fit into our music video that all relates to the song and are linked together through the main themes that are isolation, heartbreak, loneliness, coldness and the contrast in class.
The Performance Element:
The band performance is set at night, amongst the mist. This ties the performance element in with the main underlining themes because of the isolation and intense coldness. They are playing worn instruments as this adds to and fits in with the bands star image.
Narrative Elements 1:
The first of the two is about the lead singer’s journey around his cold empty house. This relates back to the lyrics above. The house is so cold that it is snowing inside and the snow increases in thickness as his journey continues. Amongst other actions, the last one will feature a dinning room with a grand dinning table in the middle of the room; he climbs on top and places himself lying down in the middle of the table face up throwing the plate to the ground, this linking with the drum exploding at the end of the track.
Narrative Elements 2:
The second of the two narrative elements is the journey of the female actor. She is the ‘other half’ of the relationship split. She walks around a council estate removing items of clothing as she goes. The council estate shows the contrast of life styles and how money doesn't count for anything, as the singer is isolated and cold but seems to be living in a much better ‘life style situation’ then the girl. The girl is taking off her clothes to represent that she no longer lives in that cold environment. She is walking back into a busy warm community and becomes more optimistic and warmer than him.
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