Advanced Portfolio Initial Ideas

EXAMPLE 1

Name Of Band and Track:
The Killers – “Human”

What Is The Star Image Of The Band?:
The killers have a very aesthetically pleasing star image, their front man; ‘The Star’ of the band is a good looking ‘pin up’ type guy.

They have a very generic ‘Glam/stadium Rock’ image which is backed up by their glamorous costumes, make up and HUGE stage shows that are just as important to the success of the band as the music is.

The ‘product’ that is The Killers has a clear brand identity that is of Large Visual Spectacle.

Treatment For Music Video:
Performance Clips:
• Band lying down performing being filmed from a high angle above
• Location: on the grass. Signifying the openness and free space from being outside.

Theme/Art Clips:
• Montage of pre filmed footage/green screen – to represent the lack of denseness discussed in the lyrics of the song and to mirror the horizontal position of the band on the ground:
 Free falling through the air with coloured smoke
 The Red Arrows
 Space man drifting away into space during the chorus = reflecting lyrics.


EXAMPLE 2

Name Of Band and Track:
Lily Allen – “Not Fair”

What Is The Star Image Of The Band?:
Lily Allen is very generic of the typical girly pop artist. Her image of a cockney (her mockney accent), with her “F**k It” attitude, and newly aesthetic skinny appearance has helped her become the pop icon and paparazzi loved celebrity that she now is. This due to the star image that she was given by her record company.

The ‘product’ that is Lily Allen has a clear brand identity of a fun loving, pretty girl, working class rebelling pop star.

Treatment For Music Video:
Performance Clips:
• The woman playing lead singer (Lily) would be shot walking down the street in the east end of London, this reinforcing her star image of a working class girl. She would be dressed in something really flattering however procreative. She would be drinking an alcoholic beverage to add the rebellion to her look.

Narrative Clips:
• The narrative would be a double time sequence retelling the narrative of the lyrics. In the style of an old Charlie Chaplin or Laurel and Hardy video. This would give a humorous feeling to the video.
• For added comic effect the actions would be performed in a very ‘over the top’ way with repetition of occurring themes i.e. during the chorus ect.


EXAMPLE 3

Name Of Band and Track:
The Prodigy – “Omen”

What Is The Star Image Of The Band?:
The prodigy play up to the generic image of a Heavy Metal/Drum n Bass band, however, similarly to The Killers, their costumes, make up and stage shows are just as important to them and their fans as the music itself.

They do not have an aesthetically pleasing image; however it is a very unique style to them which is very useful to set them apart from other artists. They use large impressive and impacting sets and visual displays to wow you.

The ‘product’ that is The Prodigy has a clear brand identity that is fierce rock stars that are borderline crazy!

Treatment For Music Video:
Performance Clips:
• Band performing in dark studio
• Lots of lasers and lights
• Close up shots with singer leaning right into shot and singing/screaming into the camera
• Costumes, make up and set reinforcing the star image.

Theme/Art Clips:
• Voyeuristic
• Jerky shots
• Fish eye
• Footage of a surreal circus type experience (this giving it an eerie and sinister feeling) being cross cut between the performance footage
o I.e.:
o Clowns doing their acts
o Crowd laughing
o Circus type games:
 Save the man
 Throwing brains
 Peep show
 Haunted House